Sources of Health Info Online

According to the Pew Internet and American Life Project, more than 80% of Americans that have Internet access search for health information online. This means that more people are searching for health information online than are going to see doctors. The leader providing relevant content is WebMD - a giant compared to the competition. But new ventures are aiming for your eyes:

• HealthLine (recently raised $25 million with General Electric and NBC Universal's Peacock Equity Fund as the lead investor)
• Everyday Health (network of sites that started by creating the web presences for popular diet books, such as the South Beach Diet)
• Revolution Health (Founded by AOL founder Steve Case, the site is involved in a marketing push around O, The Oprah Magazine's annual O You event in Miami)
• HealthiNation (health-focused videos for the web and on demand)

Additional Resources

Advertising Age Digital article discussing the online health info trends with respect to ad spending

WebMD - the leading online health info site