Fitness Industry Improve Retention and Sales Articles

Club Industry's Fitness Business Pro has an online how-to section that provides articles for industry fitness professionals interested in improving retention, increasing sales, energizing group exercise programming, etc.
Visit their site here to read articles from industry fitness experts.

Summary of their October "Step by Step" online section:

Step by Step: Clubs
Jenny Dell, marketing director for Legend Fitness, shares seven tips for retaining employees and heightening workplace morale.

Step by Step: Personal Training
Brian Grasso, CEO for the International Youth Conditioning Association, explores opportunities for trainers to work with youth.

Step by Step: Marketing
Don Jones, executive director of the Fitness Centre & Day Spa, offers tips about how to successfully hold a fitness sampler event.

Step by Step: Design
Kurt Broadhag, president of 23D Gym Design and K Allan Consulting, explains how to go green with environmentally friendly flooring.

Step by Step: Vendor Viewpoint
Peter Sheldon, vice president of Coverall Health-Based Cleaning System, describes the best ways to clean fitness facilities.

You can also participate as a columnist - contact Jennipher Shaver at:
Email: jennipher.shaver "at" penton.com
Send Jennipher a mug shot, a one-paragraph bio and three topic ideas (you'll be writing 750-word how-to articles).