2007 Fitness Industry Trends

As we move into 2007, the fitness industry will remain flat in a three year period of “zero membership growth.” It is a consolidating industry without a doubt.

It is predicted that new club development will slow in 2007 and average membership prices nationwide will likely drop again this year. You can expect increased partitioning of the health club business according to industry experts.

What some are projecting for the sectors:

• Planet Fitness/ World Gym in the low-price model,
  
• L A Fitness and 24 Hour Fitness in the mid-market, and
  
• Lifetime Fitness leading the big-box category.
  

These five companies along with other strong regional clubs like Club One and TSI, will go after increased market share during 2007.