Endorphin Fitness - Triathlete Coaching - New Facility

PRESS RELEASE Feb. 2, 2006

Media Contact: Greg Magnus
Email: greg@eoecho.com
Ph: 804-915-7379

Endorphin Fitness – Richmond’s endurance athlete source for customized training, the latest technology, and nationally ranked coaches – is thrilled to announce the Grand Opening of its state-of-the-art fitness facility on Saturday, February 25, 2006.

The day kicks off at 7am with five hours of technology demonstrations and open use of the facility’s equipment including Powercranks, CompuTrainers, and the Endless Pool. Stop in to learn about how the technology works and what Endorphin Fitness can do to help improve your performance. Then, test out the equipment and see for yourself how technology has transformed the fitness industry.

That’s only the beginning. At 1pm the first Championship Indoor Cycling Races in our region will take place using CompuTrainers. Professional athletes who used this training technology won thirteen of the qualifying races for the 2005 Ironman World Championship. To qualify for the Cycling Races you must participate in the indoor time trials that take place at Endorphin Fitness on Saturday, February 18. The riders with the best qualifying times will compete in the main event at the Grand Opening. There will be three finals: Youth 10K Race, Adult Men 20K Race, and Adult Women 20K Race.

During these events, riders will race inside the facility on their own bikes, which are connected to the CompuTrainers. There will be eight riders side-by-side racing the same course that is projected onto a screen. Data will appear throughout the race with each rider’s distance, elapsed time, speed, and power output. With the high-tech simulations, this is a race you have to experience to believe. The event is open to everyone, so be a part of the first Championship Indoor Cycling Race in the area. Call 804-741-1599 to register for the time trials.

For a full schedule of the Grand Opening, visit http://www.endorphinfitness.com. The new facility is located at 8910 Patterson Avenue, Richmond, VA. For directions please visit the website.


About Endorphin Fitness

Founded in January 2005, Endorphin Fitness provides adult and youth endurance athletes with individualized programs that enhance race performance as well as the athlete’s quality of life. Michael Harlow is the head coach and owner of Endorphin Fitness. Harlow is a USA Triathlon Certified Coach and has been racing triathlons since the age of ten. He is currently ranked in the top 6% of triathletes in the nation for his age group.

Press release and marketing support for this event is being provided by www.eoecho.com. Call 804-915-7379 for more information.