Branding at it's best - WSJ article you've got to read

A friend of mine told me about this article recently published in the Wall Street Journal. The link to the story is provided below.

My friend works for a company that provides promotional materials for businesses (big businesses, large quantities, not the little stuff). If you have an online store and need promotional product ideas for your business or products manufactured, let me know and I'll have her contact you.

You'll get a chuckle - and sound branding advice - from this article:

A Lesson About Branding
From Mr. Happy Crack

By GWENDOLYN BOUNDS
Staff Reporter of The Wall Street Journal.

From The Wall Street Journal Online

Dean Becker lives in Florida where, as he puts it, "there are no basements." But when his two children, ages 20 and 23, head for the beach to surf, they are often sporting boxers and T-shirts brandishing the logo of a St. Louis-based firm whose business is repairing cracks in basement foundations. That's right, foundations.

"All the kids are wearing the clothing," says Mr. Becker, of the Palm Beach office of Chicago-based merchant bank Ocean Tomo. "It's wild. We'd probably never need their services, but we're just glad they sell the apparel."

[Here's the link to the full WSJ article: Mr. Happy Crack ]